RS and Omron partner to provide access to new Automation solutions 
(18/01/2007)
RS and Omron have combined their respective expertise in the fields of e-commerce and automation technology, in the formulation of a new web based product launch initiative. Omron will be the first manufacturer in the new RS brandshop, which helps make it easier for design, production and maintenance engineers to source the latest products and solutions from the best manufacturers.
The brandshop is a project arising from a paradox that the organisations could see developing in the market place – manufacturing needing to develop in areas such as reducing waste, minimising downtime and lowering the overall cost of ownership, yet key manufacturing personnel having less time to assimilate the benefits that automation technology has to offer in response to these pressures.
It was felt that any solution would need to:
* use multi-media channels to effectively select and choose the right product
* offer a richness of content
* give ease and speed of access, wherever and whenever required
Customers can now go on to the RS website and get information on the latest Omron technology, including technical features, and benefits illustrated with animated demonstrations. There will be quarterly updates of new Omron products on the brandshop from a broad range including Relays, Sensors, Drives, PLCs, HMIs, Process and Temperature Controllers.
Klaus Goeldenbot, RS General Manager stated: “We have been working with Omron for quite some time, as a leading brand in our automation offer and this partnership is very important to us. Working together we can ensure that we deliver the best possible choice to our customers in a way that adds value”.
Mark Jones, European Distribution Manager for Omron also added: “We are delighted to be involved in the pioneering development of what is such a high quality platform for bringing new technology to market. As a major player in the automation market, we realise that it is crucial to continuously invest in our overall Route to Market strategy, and we see the Omron brandshop with RS as a key element in this strategy”.
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