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Promoting your business online: how to connect with hundreds of thousands of potential customers
(19/01/2012)

Google data shows that there are approximately 823,000 searches made online in the UK1 each month for electrician-related phrases, so if you’re part of the estimated 40% of UK SMEs2 that don’t have a website and rely solely on offline promotion, you risk losing out on a substantial amount of business. Gone are the days when people only use a telephone directory to look up local electricians; an increasing number of customers nowadays look on... [more]

DIY can often prove costly
(17/04/2008)

A study by Yellow Pages reveals that UK adults spend on average one year of their lives carrying out home improvements, despite almost a third (29 per cent) admitting to starting jobs they aren’t equipped to tackle, can’t complete or messed up. And, their misjudgements can often prove costly. The study of almost 1,500 people estimates that those DIYers admitting to blunders spend an average of £1,058 each on materials and service charges to re... [more]

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